Biography
Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research.
His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands. Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator.
Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator. Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change; The ABC of XYZ: Understanding the Global Generations, Word
- 9:25am
Social Analysis of the drivers of the changing ways in which we Live and Work
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Only occasionally in history do massive demographic changes combine with huge social shifts, generational transitions, and ongoing technological innovation, plus a global pandemic so that within the span of a few years society altogether alters. While such change impacts everyone and every organisation, those that will future proof their organisations understand the times, influence the trends, and shape the future. In this session, Social Analyst Mark McCrindle will navigate the megatrends transforming Australia to deliver a snapshot of 2030. He will discuss the key implications of these changes on clients, employees, and the broader community and how through collaboration, innovation, and adaptation, we can thrive in these times of change.
