Claire Madden

A leading voice internationally on Generation Z.


Claire Madden M.A. (Lead.), B.A. (Comms.)

Claire Madden ( is a leading voice internationally on Generation Z. As an author, social researcher, keynote speaker, and media commentator, Claire is in high demand as an expert in interpreting social trends, demographics, and implications of generational change. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials.

Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers, and business leaders.

Claire is commissioned by some of the nation’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.

As a media commentator, Claire is regularly interviewed on prominent television programs including ABC News Tonight, The Drum, The Today Show, SkyNews, Sunrise and The Morning Show, as well as on the radio and in print media. Claire is also a PhD candidate, studying the impact of Gen Z and work. Claire is also the Founder and Director of the research based strategy and communications agency, Hello Clarity (

The Future of Work – Emerging Generations

Leveraging opportunity and innovation amidst disruption, preparing teams for the future of work. Workers of the future will need to be lifelong learners, be agile and adaptive to changing job roles and tasks with increased automation, and be responsive to new markets. Emerging generations will not be thinking ‘job for life’ – they will be thinking about job mobility rather than job security as they will need to continue to adapt to the changing external environment. They will be looking to gain transferable skills that they can continue to build on as their career develops. In this session, Claire will unpack how you can position your organisation and teams for the future of work.